Micro Experiment “Social Media Campaign on Human Rights”

The growing social divide and the decreasing trust in public institutions are current challenges of our time and lead to the weakening of democracy. Human rights are the basis for good coexistence and living together. They secure democracy and it’s therefore essential to raise awareness of their origin and their meaning to our society.

The aim of the Vienna-wide educational campaign is to make the topic of human rights accessible and appealing to young people (15-25 years). Along with informational posts, short and humorous videos are planned in which specific human rights are discussed by peers. Human Rights will be addressed in a way that make them tangible and accessible for young people und establish the relevant connection to their everyday life.